B2B Lead Generation Tips When Using LinkedIn
B2B lead generation sounds like a lot of work – and to be honest, it does take quite some effort to get qualified leads without spending too much. There are a lot of free tools available online which can get your business noticed by your target audience. The only things you’d be needing to get them to work are the technical know-how, the right strategy, and time.
Social media is one of the most widely used platforms for B2B lead generation today. And why not? Almost everybody is on social media, right? You’d definitely find your audience there!
But among all the social media platforms out there, LinkedIn is perhaps one of the best in terms of lead generation. But you don’t have to take just our word for it – even Neil Patel says so himself!
So now that you know LinkedIn is one of the platforms you ought to use. It’s time you learn how to it. Here are some B2B lead generation tips when using LinkedIn.
Optimize Your Company Page for Lead Generation Purposes
Now, what does that mean? Instead of putting in your typical company description -- which people who doesn’t know your company might not even bother reading – choose your wordings in such a way that it gets people to be curious about you. The ultimate goal of your LinkedIn company page should be to get people to visit your actual company website. Here’s how you can do that:
Use an attention-getting image – the header image is the first thing that can get your prospects’ attention. Make sure it’s relevant and would make your target audience want to know more about you so they would stay in your page to keep reading.
Write a compelling description – one of the most common mistakes a lot of company does is fill their LinkedIn description with general facts about them most people don’t care about. Forget jotting down your success story and talk to your audience! What do you think are the things about you they WANT and NEED to know? That’s what you write!
Be Intentional With Your Messages and Avoid Spamming
We get it, you want to reach as many people as possible and you don’t have the time to ‘personalize’ each message. But tell you what, spamming people just isn’t going to cut it! If you want quality leads, you’re going to have to put in some time and effort. Think about it. Are you going to hire someone who obviously sent in the same cover letter to hundreds of other companies rather than someone who clearly made the cover letter intentional for you?
Choose quality over quantity and invest time in getting to know the person you’re sending a message to and try to build a genuine relationship over sending the same message to random people in your online network. Check out the person’s profile and start with that. Strike a conversation with your common interests and offer some assistance where you can.
Add Content and Include CTAs
Get noticed as an expert in your field by creating and sharing content that will be helpful to your target audience. This way, when they need assistance or need to ask a question regarding your line of expertise, they would know that you’re the one they can run to for help.
Don’t forget to put in call-to-actions in your content, too! It can be something as simple as encouraging them to send you a message or getting them to visit your company website. This way, they would know they can message you for more details or would know where to go in case they want to find out more about your company.
Follow these simple tips and you would find yourself getting qualified leads which you can turn to customers!
Need help with your B2B lead generation efforts? Don’t have enough time to handle getting more leads? Send me a message and let’s see how I can help you grow your business!
Maricar Villamor
Co-Founder / CMO